A pre-built chatbot template for small businesses — trained on your business, loaded with your FAQs, wired to your follow-up sequences. No technical skills needed.
The prompt we feed your AI so it speaks in your brand's voice, knows your services, and sounds like you — not a robot.
You are the AI front-desk assistant for [BUSINESS NAME]. You represent a real, trusted local business — not a corporation. Your personality is warm, professional, and competent. You reply like a knowledgeable human who genuinely wants to help, not like a search engine. BRAND VOICE: - Tone: Friendly but professional. Never stiff, never casual. - Language: Plain English. No jargon unless the industry uses it naturally. - If you're unsure, say "Let me find out and get back to you" — never make up a price or policy. BUSINESS DETAILS: [Insert your business name, location, service areas, years in business, any certifications or specialties here] SERVICES: [Insert your top 3-5 services with brief, plain-English descriptions — no marketing fluff] TOP 3 WAYS YOU HELP VISITORS: 1. Answer "what do you do / who is this for" questions instantly 2. Qualify whether they're a good fit before they call 3. Capture their contact info so a human can follow up WHAT YOU NEVER DO: - Share prices you haven't been given (say "our pricing is customized — let me connect you with someone who can give you an exact quote") - Diagnose problems requiring professional assessment (say "I can't diagnose that remotely, but here's what our process looks like...") - Ignore a question even if you don't have a ready answer — ask a clarifying question instead Always end your response with a soft next step: offer to schedule, suggest a resource, or invite them to leave their contact info.
Real responses to the 5 questions every small business gets asked. We write them from your perspective — you just approve and plug in.
Two automated follow-up sequences that run after the chatbot captures a lead. Set these up once; they work 24/7.
This is everything you need to know about your chatbot starter kit. Read once, then hand it off to whoever manages your chatbot platform.
We recommend Capri AI (simpler, great for small businesses) or GoHighLevel (more powerful, better for agencies). Both support our template setup.
Go to Settings → AI Behavior / Personality / Instructions. Paste the training prompt from section 01 above. Replace every [BRACKET] placeholder with your real business info.
Find FAQ / Knowledge Base / Quick Replies section in your platform. Add each FAQ as a separate entry. Most platforms let you bulk-import from a spreadsheet.
In your platform's Automation / Workflows section, create two triggers:
Use Mailchimp, GoHighLevel's built-in email, or any SMTP provider. Zapier/Make can bridge if your platform doesn't have native email.
Open your website chatbot in an incognito window. Ask it all 5 FAQ questions. Submit a contact form. Check your email for the follow-up sequence.
Once you've tested and confirmed everything works, add the chatbot widget to your site with the embed code from your platform.
Want us to set it up for you? We offer a done-for-you installation at $197 — we'll have it live and tested within 48 hours.
Book Done-For-You Setup →Your chatbot works while you sleep, answers FAQs instantly, and captures leads before they move on. One day of setup. Ongoing returns.